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Birds can see ultraviolet (UV) light

Since the early 1970s, when a researcher first discovered that pigeons can see UV light, scientist have discovered that many bird species can see UV light. Scientists have also learned that the bird’s feathers or ‘plumage’ also reflect UV light. Subsequent studies over the past decades have revealed that birds use their power of UV vision many number of ways from choosing mates, to finding food, and even raising their chicks.
This UV vision is one of the reasons that Bird’s Eye View is so effective in helping to prevent window strikes. The unique geometric lenses and special inks refract the UV light thereby disrupting the seamless reflection of habitat in glass. To learn more about how birds see the world using UV vision read the full article here.